Do you really know what is happening with your key accounts?
When account teams are managing key customers across geographies and functions it isn’t easy for managers to obtain instant access to the actual performance and status of their team’s top accounts. And yet, having a clear vision and strategic plan is critical to avoiding surprises that could have an immediate and detrimental impact on your business.

The most effective account teams channel (in real time) mission critical account information to key managers so that they can take quick action in order to avoid problems before they develop and take advantage of opportunities in advance of the competition.

Help your account teams take control
When account teams are in control, they are free to take a pro-active, opportunity driven approach rather than using limited resources to fire-fight problems. Structured and collaborative teams are in a much stronger position to spot new opportunities and expand their accounts with profitable, value-led offerings.

The first step in getting control and aligning your team’s efforts is to create a consistent account methodology around which you can establish communications channels that provide up-to-date and relevant event driven data. This is not the same type of information you would find in a CRM system or other sales automation platform, but regular information on how your team’s account strategies are evolving with the changing needs of the customer.

This approach along with the means to communicate dynamic information needs to be embedded in the account management operation and be more than just a process, but part of the daily drive for results.

To be effective, account management teams need to implement a methodology that is based on best practice and most importantly is consistent across all accounts. An overarching account approach to account management allows managers to compare the performance of different accounts and spot discrepancies. Only then will your ability to track and review developments become a manageable task and one that adds value to the account management process.

Collaboration > Information > Results
Xmonic can work with your team to create a pro-active team environment with a consistent, structured approach to account management that will allow you to avoid surprises while transforming customer information into real opportunities for profitable account growth.

Xmonic’s technology solutions along with its expert Consulting, Training, Coaching, and Monitoring services help teams to create a systemized and collaborative approach to account growth and profit maximization.

To learn more about our solutions contact us directly or click on the links below to learn more.